Intuitive Design & Research

Purposeful Design in Action

Better experiences start with better designs. My portfolio reflects a commitment to crafting digital experiences that don’t just function, they feel. I design with empathy, curiosity, and intention, merging design thinking with intuitive listening to build systems that honor the complexity of real human needs. Curious how I get there? Explore my process.

  • Ferguson.com Search
    This project focused on a comprehensive research study to identify and resolve key product findability issues on Ferguson.com, significantly improving the customer search experience and conversion rates.
  • The National Archives Catalog
    This project involved a comprehensive user research study to enhance the National Archives Catalog's search functionality and user experience by evaluating current practices, identifying pain points, and developing actionable recommendations.
  • The Butcher Shop
    Rebranding one of the top Wynwood restaurants in order to give a look that reflects its reputation.
  • The Golden State Schooling Blues
    A data story exploring the complex factors influencing California students' educational outcomes, including poverty and achievement gaps, to foster deeper understanding and conversation.
  • Jim Crow: Now & Then
    An immersive digital storytelling experience that uses interactive narratives and virtual reality to illuminate the historical realities of the Jim Crow Era and draw empathetic connections to contemporary issues of systemic inequality.
  • FloodWise
    FloodWise addresses the significant impact of flooding on coastal communities by highlighting the need for enhanced awareness and predictive tools to help residents and businesses plan for and mitigate disruptions.
  • Bot-In-Mind
    Bot-In-Mind is an intuitive messaging and management add-on designed to proactively assist users with their shopping needs by learning purchasing patterns and seamlessly integrating with their digital lives.
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My Process

My design process is rooted in empathy and begins with deeply listening to the unspoken needs of individuals and communities. Guided by an iterative approach and grounded in human understanding, I blend intuitive insight with Agile methodologies to create solutions that are effective, adaptable, and truly resonant.

💡 Inspiration

I begin by exploring the problem space through deep listening and research. This includes user interviews, analyzing data, reviewing existing products, and studying the competition. I focus on gathering meaningful insights that highlight user needs and business goals. These discoveries shape the direction of my work and ground the design process in real-world context.

🧠 Ideation

With a clear understanding of the problem, I brainstorm and prototype potential solutions. I sketch ideas, create wireframes, and build interactive prototypes to test quickly and often. I use Agile methods to stay flexible, focusing on low-fidelity outputs first to gather feedback early. Collaboration with stakeholders at this stage ensures my ideas are aligned, purposeful, and informed by the initial research.

🚀 Implementation

Once the design direction is validated, I refine and prepare it for development. I conduct usability testing, iterate based on feedback, and ensure the solution is both user-centered and technically feasible. I work closely with developers and product leads to ensure smooth handoff and delivery. My goal is to launch designs that are intuitive, accessible, and rooted in user insight.