A Reimagined Culinary Experience
Rebranding one of the top Wynwood restaurants in order to give a look that reflects its reputation.
At A Glance
The Butcher Shop, a cornerstone of Wynwood's vibrant culinary scene, is the vision of father-and-son duo, Igor and Fred Niznik. Their journey began with the acquisition of Charlie's, a beloved Palm Beach butcher shop celebrated for its timeless recipes. This foundation of tradition now fuels a commitment to offering Certified Angus Prime Beef, organic poultry, and an array of house-made sausages and burgers, all prepared with old-fashioned butchery techniques for custom cuts. Every product reflects a dedication to all-natural quality, free from hormones or antibiotics, ensuring a truly wholesome experience.
Challenge
The Butcher Shop Beer Garden & Grill offers a unique blend of prime meats, exceptional sausages, and delicious burgers, providing great value whether you dine in or take home for family. To truly stand out as a top Miami restaurant, beyond an outstanding dining experience, a powerful brand presence is essential. This project aims to rebrand The Butcher Shop, aligning its visual and experiential identity with its rich heritage and commitment to quality, crafting a holistic impression that resonates deeply with its patrons.
Role:
Designer
Deliverables:
Brand Book
Social Media Strategy
Website Mock Up
Logo Redesign
Packaging
Branding Collateral
Methods:
Graphic Design
Secondary Research
Tools:
Photoshop
InDesign
Illustrator
Sketch
Branding Design
Uniform
Menu
Social Media Filter
Website